Territorial Sale Representative

Our client, Mantrac is hiring for the position of Territorial Sale Representative for Liberia. The position is responsible for the sale of Caterpillar products and services to an assigned account list and via face-to-face meetings. The Territorial Sale Representative typically manages between 120 and 200 customers primarily of SMALL to MEDIUM sizes, and carries a revenue quota in excess of $1m per year. This is a development role with a focus on building knowledge of the product and sales process. The role may require occasional international travel, as well as regular travel in the territory and, will interact with the following team: Finance, Administration, Logistics, Centres of Excellence including Sales, Effectiveness and Strategic Planning, Product Support, ISR team, Customers
Key Objectives
Deliver sales target through the sale of Caterpillar products and services; ensure coverage to customers meets Mantrac guidelines, both in terms of frequency and number of calls establish strong relationships with all decision makers, influencers and blockers within assigned customers. The Sale Representative understands customers' businesses and key needs; differentiates Mantrac and Caterpillar against competitors; participates in all opportunities within assigned accounts. The Sale Representative will produce accurate sales outlook figures on a monthly basis; maintain customer and opportunity data on Salesforce.com.

Key Objectives

• Achieve assigned revenue targets through the sale of Caterpillar products and services.


• Maintain the required frequency and number of customer visits under Mantrac’s coverage guidelines.


• Establish strong relationships with decision-makers, influencers, and other stakeholders within assigned customer accounts.


• Understand customers’ businesses, operational challenges, equipment requirements, and purchasing plans.


• Differentiate Mantrac and Caterpillar products and services from competing solutions.


• Identify and participate in all relevant sales opportunities within assigned accounts.


• Produce reliable monthly sales forecasts.


• Maintain accurate customer, machine-population, activity, and opportunity information in Salesforce.

Main Duties and Responsibilities

Territory and Account Management

• Manage an assigned portfolio of approximately 120 to 200 customers.


• Develop and execute customer-coverage, territory, and call plans.


• Conduct regular face-to-face customer visits throughout the assigned territory.


• Identify new customers, projects, industries, and revenue opportunities.


• Build relationships with business owners, managers, procurement professionals, engineers, operators, and other decision-makers.


• Maintain accurate customer and machine-population information.

Sales and Business Development

• Promote and sell Caterpillar equipment, products, services, and related solutions.


• Qualify customer needs and recommend appropriate technical and commercial solutions.


• Prepare and present proposals, quotations, and product information.


• Follow up consistently on leads, quotations, and outstanding opportunities.


• Negotiate effectively and progress qualified opportunities toward closure.


• Achieve assigned sales, revenue, customer-coverage, and account-development targets.

Customer and Market Intelligence

• Develop a strong understanding of customers’ operations, challenges, budgets, and future equipment needs.


• Monitor competitors, market developments, customer projects, and industry trends.


• Prepare lost-sales and competitor-activity reports.


• Clearly communicate the value and advantages of Mantrac and Caterpillar solutions.


• Identify risks, customer concerns, and barriers that could affect sales.

Sales Pipeline and Reporting

• Apply Mantrac’s sales methodology to manage opportunities through the sales funnel.


• Record customer visits, activities, leads, and opportunities accurately in Salesforce.


• Maintain clear opportunity stages, values, probabilities, next steps, and expected closing dates.


• Produce accurate monthly sales forecasts based on customer decisions and pipeline information.


• Participate in weekly activity reviews and monthly performance sessions with the Sales Manager.


• Use sales data and performance indicators to improve territory coverage and results.

Learning and Collaboration

• Complete relevant Caterpillar and Mantrac product, sales-process, and software training.


• Develop working knowledge of equipment applications, product features, and customer solutions.


• Collaborate with Finance, Administration, Logistics, Product Support, Inside Sales, Sales Effectiveness, Strategic Planning, and other Centres of Excellence.


• Share customer feedback and market intelligence with relevant internal teams.


• Demonstrate a willingness and ability to learn Mantrac software, Salesforce, and other digital sales tools.

Qualifications and Experience

• Bachelor’s degree or diploma in Engineering, Business Administration, Marketing, Economics, Management, or a related discipline.


• An engineering or technical background with strong commercial interest is an advantage.


• At least two years of experience in sales, business development, customer service, account management, engineering, or another relevant field.


• Experience in heavy equipment, automotive, generators, mining, construction, agriculture, logistics, industrial products, or technical sales is an advantage.


• Proven experience developing customer relationships and identifying business opportunities is preferred.


• A valid driver’s licence and willingness to travel regularly within Liberia are preferred.

Critical Skills and Competencies

Communication

• Excellent verbal and written communication skills.


• Ability to explain technical and commercial information clearly.


• Confidence communicating with customers at different organizational levels.


• Strong presentation, listening, and report-writing skills.

Critical Thinking and Problem-Solving

• Ability to understand customer challenges and recommend suitable solutions.


• Ability to analyze customer, market, and sales-pipeline information.


• Sound judgment when prioritizing accounts and opportunities.


• Ability to identify risks, barriers, and alternative approaches to achieving sales.

Commercial and Sales Ability

• Strong prospecting, negotiation, influencing, and relationship-management skills.


• Good commercial and numerical understanding.


• Customer-focused, persuasive, and results-oriented.


• Ability to manage a large customer portfolio and a significant revenue target.

Learning Agility and Trainability

• Willingness and ability to learn Caterpillar products and applications.


• Ability to learn Salesforce, Mantrac software, and other digital tools.


• Receptive to coaching, feedback, and continuous professional development.


• Able to apply newly acquired knowledge to customer and sales situations.

Organization and Execution

• Strong planning, time-management, and prioritization skills.


• Ability to manage 120 to 200 customer accounts effectively.


• Accuracy and attention to detail when maintaining sales information.


• Tenacity, discipline, initiative, and consistent follow-through.


• Ability to work independently and as part of a cross-functional team.

Why Join Mantrac?

The position offers an opportunity to:

• Represent Caterpillar, a globally recognized heavy-equipment brand.


• Receive training in Caterpillar products, Mantrac sales processes, and business software.


• Manage a diverse customer portfolio across Liberia.


• Develop a career in technical sales and strategic account management.


• Work with experienced local and international teams.

Application – Territory Sales Representative

The application letter should briefly describe:

1. The candidate’s most significant sales or business-development achievement.


2. Experience managing customers or developing new accounts.


3. Ability and willingness to travel regularly within Liberia.


4. Experience with Salesforce or another CRM system, if applicable.

Only shortlisted candidates will be contacted. Candidates who demonstrate strong communication, critical thinking, commercial potential, and a willingness to learn are encouraged to apply.

How to Apply

Interested and qualified candidates can send their resume and cover letter to info@gurushrconsultancy.com, and  career@gurushrconsultancy.com, on or before Augusst 20 2026.